When The Beatles recorded their hit, “Yesterday” in 1965, I’m pretty sure they weren’t expecting it to later become the most covered song ever written. With over 1600 recorded cover versions (according to the 2009 Guinness Book of World Records), “Yesterday” was performed more than an alleged 7 million times in the 20th century alone.
More than 3 decades after its release, in 1997, the hit was inducted into the Grammy Hall of Fame. In 1999, it was voted as the best song of the 20th century in a BBC Radio poll of music experts and listeners. In 2000, it was voted the #1 pop song of all time by MTV and Rolling Stone Magazine. Who knew a ballad about breaking up could be so groundbreaking?
Seems like The Beatles’ “Yesterday” had a good thing going on. So why have so many bands and people tried to reinvent the wheel? Why can’t people just be happy with the original in all its glory? Sure, the song was a great success for The Beatles, but what makes others think they can make it better?
Whether they’d like to admit it or not, a lot of marketers and advertisers often find themselves reinventors of the wheel, writing “covers” of the same song n’ dance instead of coming up with hits of their own. But the best advertising “hits” are always the most original ideas.
Originality is always remembered. Think back to some of your favorite advertisements – they probably were unique for one reason or another. I doubt your favorites were “covers” of the overdone all-white tampon commercials or the traditional girl-in-daisy-dukes beer commercials.
Out-of-the-box originality and innovation is always more dynamic, more successful, and more fun than reinventing the same old wheel. Take, for example, these 20 super-creative outdoor ads – they are everything The Beatles’ “Yesterday” was (the first time it was released).
Find a new way to reach out to your audience. Explore new ways to use non-traditional media. Forget about that tired “formula” you’ve been using for all of your clients. Marketers and advertisers that think differently and come up with one-of-a-kind ideas may occasionally miss the mark, but at least they’re not singing the same old tune hundreds of times over.