Nervously between whoops from the upper tier and all of 16,000 people, she stepped on the stage. Accompanied by only a piano and her magical voice, she started singing and the world stopped.
It was the night of Brits 2011, when Adele performed “Someone like you” – with sad and doleful eyes, now sneering, now fighting back tears, hauled everybody though the mangle of a break-up. At the song’s end she bit her lip trying hard not to cry in the face of a standing ovation.
Thousands downloaded a live recording, 5.5 million watched its YouTube upload and the rest forwarded emails through that week, mostly with a title “Bloody Hell”.
It wasn’t just the incredibly beautiful and rare voice that touched people like never before. But the fact that she felt it. The song moved through her heart before it poured out of her lips.
Just like her song, when an idea is born out of the heart, it travels beyond advertising and strikes a unique chord with its audience. One such idea is, Be Bold, Be Bald! A fundraiser started by Small Army for a Cause, where people can show their support to cancer survivors by wearing a bald cap for one whole day. This idea was originally conceived by Jeff Freedman to keep the memory of his friend, Mike, alive, and to honor the immense courage he showed in the face of cancer.
Started in 2009, Be Bold, Be Bald! has now spread to Puerto Rico, South Africa and all over US. Every year, thousands of people wear bald caps for their loved ones and raise money to fight cancer. And this time, it almost turned into a movement. All this became possible only because Jeff’s idea didn’t just talk to people, but their hearts.
So feel the ideas you want to share with your audience. Because if you feel it, they can feel it too.