It’s not often you stumble across a song with a title that makes you stop and think. The song “This is Why We Fight” by The Decemberists is one of the few songs to have had that effect on me. With emotional personalities and dramatic shots, the video evokes all of the feelings that one would have if they were to ask themselves why they fight.
We fight for many things in life both personal and professional. As advertisers we fight for causes and for our clients. In cause marketing we battle against disease and inequality. For clients, we battle for the lion’s share of the market and to change consumer perception. Our weapons are not guns but simply our message. We are lucky enough to be in an industry where the message we communicate can and does make a difference.
To achieve victory, our strategy must be well thought out. It must be well executed. Our motivation and passion should shine through our strategy from beginning to end.
Moral of the story: Asking yourself the right questions and understanding the reasons behind your fight will always help you achieve greater success.