You’re in the car with a few buddies when it comes pulsing through the speakers. You’ve heard it before, so you know how this works. These high-pitched staccato notes will soon be joined by a deep, electronic sound and then the telltale clapping will be added to the beat. You and your friends all shout simultaneously, “Sail!” No, you’re not singing a song from the Pirates of the Caribbean soundtrack. This music comes from AWOLNATION’s aptly-titled song, Sail. It has the catchiness of a Britney Spears tune but the badassery of an alternative rock band’s hit single.
It is nearly impossible to listen to lead singer Aaron Bruno shout out “SAIL!” and not join him. The infectious song is stuck on repeat in your head while you’re showering, on your way to work, and trying to sleep. Usually, this is an annoying phenomenon that plagues even the best of us. In this case, however, the song’s catchiness is not only accepted, but also welcomed. What is it about Sail that makes it so pleasantly shout-able? Could it be the not-so-sweet lyrics? The perfectly raspy voice? The electronic vibe of the beat? I can’t put my finger on it, but one thing’s for sure when it comes to Sail’s catchiness: you want to have the same effect.
No one wants to be forgotten, but not enough people want to be remembered. That in-between spot is where you put those memories that are just there, like the date of your sister’s birthday or the name of that guy two cubicles over. You know, the one with really impressive facial hair. Yah, that guy. Anyways, you want to have ideas that stick with people just like AWOLNATION’s music does.
Your enthusiasm and the potential of your work should make people want to jump on board and metaphorically shout “Sail!” with you. It should stick with people and stay in the forefront of their minds rather than stored in that area of memory where they keep the name of facial hair man (seriously, what is his name? Jerry? James?). How you make it happen is up to you, but do everything in your power to make yourself as memorable as any respectable AWOLNATION song.