Back in the Mad Men days, advertising mediums were pretty much limited to print, TV and radio, where consumers could keep it at arms length if they wished. With the birth of Internet advertising some 15+ years ago, a whole … Continue reading
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Listen, I’m not saying to stick to the rivers and the lakes that you’re used to. I’m all about letting a new creative strategy take a brand to a whole new level. But is JCPenney chasing a waterfall with their … Continue reading
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It’s a tough world out there; tough to get a job, tough to find a nice date (well, for me anyways…) and especially tough for marketers and advertisers to break through the thick clutter of the ad world and get … Continue reading
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Let me reference my sappy emo days of listening to Dashboard Confessional (whom I still adore and will be seeing perform in a few weeks, don’t judge) as I attempt to tackle the Netflix debacle. The beautiful words of Chris … Continue reading
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